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GH Ranch is typical of
a corporation that has been in existence
for over 20 years. They had a corporate
identity but it is was very outdated and
lacking the look of a company that is operating
in the 21st century. GH Ranch is a company
that runs long haul trucking, wildland fire
suppression and numerous other activities.
This makes for a complex design to be able
to integrate the various parts of the company
into one easily identifiable image.
To help make the transition
easier we kept the original logo of GH Ranch
and wove the site around it. This helped
us establish a color scheme that was both
modern yet related to their logo that appears
on all of their uniforms and equipment.
Many of the old images on the site were
reworked to more modern standards and to
improve the overall fit and finish of the
site.
The site also maintains
the ability to be used to sell the occasional
horse which was yet another part of the
GH Ranch business. Again, horse photos are
edited to fit into the site well without
having a blocky appearance.
"The site is
an impressive image that carriers our company
into the future."
Through a blending of old
and new GH Ranch now has a modern yet mature
Internet presense.
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