| As a new business in the Hunter Jumper world, Hunters Creek Equestrian Center needed to enter the market with an identity that would portray their knowledge and elegance in the horse jumping industry.
The trainer Jaime Mills and owners Carol and Terry Rennecker have been active in the industry for quite some time before opening the new center and wanted to get started marketing the right way.
Hunters Creek planned to open their center to boarders in the beginning of 2006 making it imperative that their logo was ready in time to be placed on shirts, blankets, trucks and business materials. We wanted to show the beauty of the Hunters Creek property as well as the skill of their center in the logo so we chose to integrate a serene creek flowing through an arch with a muscular horse in correct jumping form.
"We were really excited to show the logo off and see what everyone thought. It was a big hit, “said Carol.
The logo became the center of attention for their new website, accented by pictures from around the equestrian center. The overall look of the website maintains a very professional feel as well as providing a smooth navigational flow with subtle movement through the photo slide shows that rotate through images as a visitor views the page.
"The website is looking GREAT! I love the slide shows!”
The web presence maintains the same royal blue and silver that is used in the logo. This overall design was carried over to the business cards and other materials to form a professional, striking, business identity. We worked closely with the center to ensure that everything fit perfect. Constant communication, bouncing of ideas and drafts back and forth results in the best experience available.
"Thanks so much for everything!!! We're rehabbing the boarders tack room/lounge and my office now, so I should start getting more time to work on stuff to give you for the website within the next couple of weeks. We can't wait to see that come together after all the great ideas you've had with the logo and biz cards."
Hunters Creek was extremely pleased with the results and we continue to work with them to further their success in the hunter jumper sport horse industry.
"I think I said this before, but just in case...it has been a real pleasure working with you." |
