| Equine Originals is more
then just a web design company. We also
offer print marketing design as well as
Internet marketing campaigns for your website.
Ten years a go having a website alone was
enough to be able to be found on the web
(using search engines). Today this is not
the case. The Internet has grown to vast
proportions making marketing very important.
There are two main ways that are used to
market your website on the Internet.
SEO: Search Engine Optimization
– SEO is work that is done to your
site itself, text on your site is written
to emphasize certain ‘keywords’
that people may use to find your website.
Other parts of your site are also optimized
as well including page titles, headings
and other behind the scene work.
PPC Campaigns: Pay Per Click
Campaigns - PPC Campaigns are a very
powerful advertising medium. When you perform
a search on Google or Yahoo there are ‘sponsored
links’ that are shown in addition
to the search results. The ads will appear
to the right of the search results as seen
below.
These ads are shown only when someone performs
a search for a key word or phrase that you
have bid on. This makes the ads very targeted
to the audience that you want.
In addition to these ‘Search Based’
ads Ad agencies also display ads on other
peoples web sites.
 |
These ads
are shown on websites that are in the
same industry as your site. For example,
the ads on the left are all equine related
and are from the EquiSearch.com website.
Many other industry websites also have
ads that are generated by Google. |
This greatly increases your exposure.
It is also very targeted advertising. Your
ads will only be seen by people interested
in what you do or sell. If a user searches
for ‘Honda’ they will not see
a ad for an Equine company.
PPC Campaigns are also cost
effective. You only pay for an ad
if someone clicks on it. The cost per click
is generally less then $0.50 making is very
inexpensive.
How it all works:
Equine Originals can handle all of this
work for you on a monthly subscription basis.
We will first work with you to find a set
of key words and phrases that fit your website.
If you only sell or operated in one region
(whether it is a state or country) we can
also make sure that your ads are only shown
to people in that region.
Our rates start at $40/month. This includes
$15 worth of PPC ad clicks as well as a
monthly report detailing how many of your
ads were shown, the most popular search
terms for your site and much more.
Also included in the monthly plan is a
full report on your website statistics.
We use Urchin Analytics software which is
a very powerful stats tool to help gather
information about your website visitors
such as:
- Sessions (number of people who look
at your site)
- Referrals (How they got to your site)
- Length of Session (How long the stayed)
- Depth of Session (How many pages in
your site did they see)
- And much more...
You can, of course, add as much PPC ad
click money as you want. For example, if
you choose to pay $50 a month you would
get $25 in PPC spending as well as your
monthly reports.
You can also vary the amount on a monthly
basis, just let us know and we’ll
do the rest. If you want to try some different
search terms, give us a call or send us
an e-mail and we’ll integrate them
into your campaign.
Fraud Prevention:
Equine Originals Marketing also includes
advanced fraud protection and monitoring.
This helps make sure that the clicks you
buy are going to good use, not being clicked
on solely to make a fraudster money.
We look forward to working
with you,
The Equine Original
Team
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